Navigating through entertainment market dynamics and consumer expectations
To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.
Defining the spectrum of immersive location-based entertainment
Back Defining the spectrum of immersive location-based entertainment experiences Over the past decade, immersive experiences have boomed, taking many forms. This expansion has been a significant trend in the entertainment industry— according to Habo, in 2019, the immersive location-based entertainment (LBE) sector was worth nearly US$5 billion. Its growth continued in 2022 with a strong […]
Think local, act global
Back Point of view Think local, act global (Text originally published in Les Affaires on June 25, 2020.) Since the 1970s, the ideology “Think global, act local” has guided world leaders, lulled by the thought that the prospect of a global market should also be anchored in local roots. However, in recent months, major social changes have […]