Defining the spectrum of immersive location-based entertainment

Back Defining the spectrum of immersive location-based entertainment experiences Since the early 2010s, the proliferation of different location-based entertainments has made it difficult to develop a clear definition of the term “immersive LBE”. Despite the pre-eminence of a few market leaders, the rest of the industry is still very fragmented and largely consists of small […]

Think local, act global

Back Point of view Think local, act global June 29, 2020   (Text originally published in Les Affaires on June 25, 2020.)   Since the 1970s, the ideology “Think global, act local” has guided world leaders, lulled by the thought that the prospect of a global market should also be anchored in local roots. However, in recent […]