Defining the spectrum of immersive location-based entertainment

Back Defining the spectrum of immersive location-based entertainment experiences Over the past decade, immersive experiences have boomed, taking many forms. This expansion has been a significant trend in the entertainment industry— according to Habo, in 2019, the immersive location-based entertainment (LBE) sector was worth nearly US$5 billion. Its growth continued in 2022 with a strong […]

Think local, act global

Back Point of view Think local, act global June 29, 2020   (Text originally published in Les Affaires on June 25, 2020.)   Since the 1970s, the ideology “Think global, act local” has guided world leaders, lulled by the thought that the prospect of a global market should also be anchored in local roots. However, in recent […]