Business plan

Business plan development for a new hospitality concept

Markets

Charlevoix (Quebec)

Challenge

A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to raise financing and acquire the land, the client needed a business plan to validate the value proposition and business model, as well as sell the project to different stakeholders (banks, creditors, funding agencies, etc.).

Solution

Market analysis (secondary research) to validate the relevance of the concept for consumers and its differentiation from the current offering.

Structure and development of the business plan

Results

Acquisition of necessary financing and land

Launch of next steps (site design and other financing to start construction)

FR