A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to raise financing and acquire the land, the client needed a business plan to validate the value proposition and business model, as well as sell the project to different stakeholders (banks, creditors, funding agencies, etc.).
Market analysis (secondary research) to validate the relevance of the concept for consumers and its differentiation from the current offering.
Structure and development of the business plan
Acquisition of necessary financing and land
Launch of next steps (site design and other financing to start construction)