The Value of Sports IPs in Entertainment — The F1 Case

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.

Exploring the key entertainment market dynamics of Orlando and Las Vegas

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.

The differences in professional sports fan engagement and how they affect revenues

Sports organizations can no longer rely on a one-size-fits-all approach to fan engagement. From North America’s entertainment-driven model to Europe’s match-centric tradition and the Middle East’s emerging market, behavioral differences directly shape revenue potential.