Formula 1’s resonance across markets: Insights from the Habo IP Index

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.

Orlando vs. Las Vegas: Key market trends of domestic visitors

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city’s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities’ appeal to international visitors, both also rank among the most popular U.S. destinations among Americans.

Monetizing Sports IPs Beyond Live Events – The F1 Case

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.

Exploring the key entertainment market dynamics of Orlando and Las Vegas

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.

The differences in professional sports fan engagement and how they affect revenues

Sports organizations can no longer rely on a one-size-fits-all approach to fan engagement. From North America’s entertainment-driven model to Europe’s match-centric tradition and the Middle East’s emerging market, behavioral differences directly shape revenue potential.