Toronto’s Entertainment Landscape: Consumer Insights and Market Potential

A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.

Analysis of a beer brand positioning

A microbrewery was a major player in its sector, but needed to understand how consumers perceived the brand. We organized focus groups with customers and did quantitative studies in 3 provinces: Quebec, Ontario and British Columbia.