Senior Analyst, Marketing Research

Habo is a leading strategic consulting firm specializing in the leisure & entertainment, sport, tourism, and experiential sectors. We support clients around the world in developing successful projects, optimizing commercial performance, and diversifying offerings. Habo has delivered 600+ projects across 50+ countries for stakeholders across the entire value chain.

The industries we serve are highly competitive and built on intangible value. Habo’s approach addresses these complexities through tailored methodologies, proprietary data, and performance benchmarks. Our team combines marketing and finance profiles to give clients valuable insights and a holistic view of their strategy and business model.

To further our growth and enhance our expertise, we are looking for a Senior Analyst, Marketing Research. As an integral part of the Marketing Intelligence team and reporting to the Director and Senior Partner, this person will notably contribute to projects involving the validation of the potential of new experiences as well as the optimization of various concepts and studies on consumer behaviour.

More specifically, the Senior Analyst, Marketing Research will be responsible for:

― leading quantitative marketing research projects – developing methodology and questionnaires, managing data collection, analyzing results, and ensuring project management;
― participating in qualitative marketing research projects (individual interviews, focus groups, ethnography) – developing methodology and discussion guides, facilitating focus groups, formalizing insights, and ensuring project management;
― collaborating with team members and mentoring analysts and interns;
― presenting sections of projects during client presentations;
― contributing to the preparation of service proposals to meet clients’ business objectives;
― developing long-term business relationships with clients, leveraging your expertise and the strength of the team working on the project.

We are seeking a future team member with:

― a bachelor’s degree in marketing or any related field;
― a graduate degree in marketing, statistics, psychology, or any other related field (a major asset);
― over 5 years of professional experience in marketing analysis or marketing research;
― proficiency in statistical analysis techniques (regression, behavioural segmentation, factor analysis, conjoint analysis, etc.);
― proficiency in analytical tools, particularly SPSS or Q, and survey platforms (ideally Qualtrics or another survey platform);
― excellent writing and communication skills, both in French and English;
― curiosity, ease in working within a team, and strong interpersonal skills;
― analytical thinking, rigour, and great attention to detail.

At Habo, our ambition is to create a work environment where employees can realize their full potential while making a real impact on our clients and partners. In order to achieve this, we are committed to:

― valuing collective strength;
― nurturing intellectual curiosity;
― fostering dedication;
― being anchored in pragmatism.

What we offer:

― competitive conditions including group insurance, performance bonuses, and other benefits designed to support flexibility, autonomy, and overall well-being;
― a hybrid work mode, based either in our Montreal or Toronto office, with a flexible work environment;
― professional growth centered on engaging projects to enhance your skills, along with internal advancement opportunities;
― direct involvement in international strategic projects and the opportunity to collaborate with an impressive number of entrepreneurs and key decision makers;
― the opportunity to work in a fast-growing firm where your contribution truly makes a difference.

If this role sparks your curiosity, we would like to get to know you. To apply, please send your CV and cover letter to cv@habo.studio.