Mixed, virtual and augmented
reality consulting services
Extended Reality (XR)—encompassing virtual, augmented, and mixed reality—is rapidly transforming the entertainment and cultural sectors. From immersive museum exhibits to interactive live performances, XR technologies are redefining how audiences engage with content.
Despite the growing interest, widespread adoption of XR faces hurdles. Challenges such as high development costs, evolving hardware standards, and the need for compelling content strategies make it essential for organizations to approach XR integration thoughtfully.
We support companies across the XR ecosystem in building viable strategies, refining concepts, and navigating the challenges of an emerging market.
Having worked with a wide range of XR producers across various monetization models and channels—particularly in immersive experiences and gaming—we understand the unique challenges of this evolving sector. By combining industry expertise, marketing insight, and financial acumen, we help businesses navigate the XR landscape with confidence and enhance user experience.
Here are some examples of how we can help:
Understand the potential of an XR concepts
In a nascent industry where business models are still being defined, we help creators and producers make informed decisions. By assessing consumer interest and appetite for specific XR concepts and experiences, we offer insights that reduce risk and increase the chances of success for each new project.
Develop or refine business models and financial plans
XR projects often require significant investment in R&D, while monetization remains uncertain. We help organizations build business models and financial plans that demonstrate long-term value creation—instilling confidence in stakeholders and potential investors.
Evaluate the performance of XR content
When producers and investors need a clear view of how their content is performing—and why—we bring the right tools to the table. Through data analysis, focus groups, and surveys, we uncover insights that inform content optimization and help improve outcomes.
Determine market potential of intellectual properties
Not every intellectual property is suited for XR adaptation. We’ve developed proven methodologies, tools, and benchmarks to evaluate the strength of IPs and forecast their potential to translate effectively across new mediums.
Develop a multi-channel monetization strategy
XR technologies (AR, VR, MR) offer opportunities across diverse formats—from location-based entertainment and VR arenas to cultural institutions and gaming. As adoption expands, we help creators and producers assess their options and select the most suitable monetization strategies for their content.
Case Studies
At Habo, we have supported many companies and organizations with their projects in the Augmented Reality (AR) and Virtual Reality (VR) sector. The following is a selection of some of the Extended Reality (XR) case studies in which we have been involved:
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