Location-based entertainment
consulting services
Location-based entertainment (LBE) appeals to those looking to laugh, learn, or be amazed through shared, in-person experiences. By integrating immersive tools and technologies—ranging from spatial design to virtual reality—LBE amplifies audience engagement in physical spaces. With recent innovations expanding what’s possible, new formats are drawing growing interest.
The market potential is significant for owners and operators. But in this fast-evolving landscape, developing strong value propositions and viable business models requires careful navigation. Habo has been involved in the LBE space for years, helping decision-makers invest with clarity and confidence.
We support LBE leaders in maximizing their project's reach and commercial potential.
Understanding both audience behaviors and market dynamics is essential. Drawing from proprietary methodologies and our expertise in consumer insights, market analysis, marketing strategy, and financial modeling, we help clients design compelling experiences aligned with audience expectations and market realities.
Here are some examples of how we can help:
Assess the market potential for location-based entertainment concepts
We evaluate the viability of new ideas or the geographic expansion of existing ones. By combining market analysis with consumer and industry insights, we identify potential challenges and opportunities to support informed decision-making. Our evaluations cover key market dynamics such as volume, value chains, competitive context, trends, and success factors—providing a solid foundation for moving forward with confidence.
Develop or refine business models
Once an idea for an LBE has been validated, our team develops business models based on the key business drivers determined at the strategic positioning stage. We aim to optimize value creation for our clients while taking into account their operational and financial constraints.
Evaluate market potential of intellectual properties
We assess the commercial potential of intellectual properties that could anchor location-based experiences. By combining market research with audience analysis, we determine how an IP can enhance concept appeal, support business objectives, and contribute to a viable operating model.
Develop funding strategies for location-based entertainment projects
When a project is ready to move forward but requires additional financial support, Habo helps shape a funding strategy and identify investors or brand partners that align with the concept and reinforce its narrative.
Strengthen brand and marketing strategies
Some LBE operators may need to reposition their brand and their marketing strategy in order to grow market share. Habo can help in this regard by optimizing a brand and marketing strategy that secures long-term audience loyalty and cements a consistent brand image.
Case Studies
At Habo, we have developed marketing strategies for companies operating in a variety of different technology sectors, thereby allowing them to maintain their competitive edge and increase their profits in a crowded market.
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