Amusement parks
consulting services
Theme and amusement parks are no longer just about rides — they’re complex entertainment ecosystems competing for time, attention, and spend. To thrive in a changing market, operators must constantly evolve their offering, attract new audience segments, and maintain relevance in a landscape shaped by shifting expectations.
From integrating recognizable IPs to developing immersive storytelling and optimizing guest flows, success relies on strategic decisions that enhance the visitor experience while driving commercial performance. Clear positioning, strong content strategies, and data-informed planning are essential to ensure each season builds on the last.
We help amusement park operators navigate rapidly evolving markets and unlock untapped value.
Drawing on deep industry experience, we support operators in identifying target audiences, understanding visitor perceptions, and assessing the commercial potential of their offerings.
Here are some examples of how we can help:
Understand audience interest and motivation
Knowing your audience is essential for success. It allows operators to adapt their experiences to meet evolving expectations. We help clients capture the voice of the visitor through pre- and post-visit surveys, delivering insights into what motivates guests and drives their decision-making.
Determine market potential of intellectual properties
For companies developing new attractions or concepts, partnering with a well-known brand can enhance visibility and credibility in key markets. Habo understands that each IP is unique — and we help evaluate the commercial potential and strategic fit of different properties.
Develop or refine business models and financial plans
Theme parks, amusement parks, and water parks face high fixed costs that can strain profitability. We help design business models that address these financial challenges by optimizing operating costs and maximizing revenue streams.
Understand visitors' perceptions via surveys or focus groups
We support clients in gaining a deeper understanding of their customer base. Using structured methodologies, we identify the key drivers of satisfaction and loyalty, equipping operators with the insights needed to continually align their offerings with visitor expectations.
Case Studies
At Habo, we have developed marketing strategies for companies operating in a variety of different technology sectors, thereby allowing them to maintain their competitive edge and increase their profits in a crowded market.
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