Joëlle is a generalist with a strong consumer mindset who enjoys deep-diving into projects to design memorable brand interactions. She began her career in advertising then discovered her passion for the entertainment industry and experiential marketing at Youville Haussmann Park.

Through her varied experience in consulting services, strategy and research, she has developed strong skills in both quantitative and qualitative marketing research. Curious by nature, she delights in translating data into the kind of relevant and actionable insights that help to build unique brand strategies.

Joëlle holds a bachelor’s degree in marketing (Canada, France) and a master’s degree in marketing (Canada).