Joëlle Masse, M.Sc.

Joëlle is a marketing research expert with a focus on the entertainment industry. She excels in deeply understanding consumer behavior and market trends.

At Habo, Joëlle leads the Marketing Intelligence team, conducting in-depth analyses and developing innovative methodologies that drive strategic recommendations.

Joëlle holds a Master’s degree in Marketing (Canada) and a Bachelor’s degree in Marketing (Canada, France).