Sports consulting services
Sports spark emotions like few other entertainment experiences. They unite communities, ignite rivalries, and create unforgettable moments. In a world where attention is limited and competition is high, the stakes have never been greater—for teams, leagues, and venue operators alike.
That’s why many are investing in strategies that go beyond the game: enhancing fan engagement, unlocking new revenue streams, and building resilient business models.
Habo helps sports organizations create lasting value by strengthening the bond between fans and brands—while ensuring each initiative is backed by data and aligned with long-term goals.
We help sports organizations understand how their audiences connect with the brand—and how to deepen that connection. Our financial expertise ensures that fan engagement efforts are backed by solid, sustainable business strategies.
Here are some examples of how we can help:
Develop monetization and sponsorship strategies
There are many ways to boost income from sports properties. We help organizations refine their strategies to increase average spend per visitor, strengthen their offer, and design sponsorship models that align with their positioning. The objective: drive sustainable revenue growth while reinforcing the value of the fan experience.
Optimize brand strategy and fan relations
Fan engagement isn’t one-size-fits-all. We help organizations understand the different profiles within their fan base, how each group interacts with the brand, and what drives their behavior—from casual viewers to core supporters. By aligning brand strategy with these insights, we support the development of targeted initiatives that deepen loyalty, increase lifetime value, and strengthen both the emotional and financial connection fans have with the property.
Optimize the business model of a sports venue, club, or property
Large venues often come with high fixed costs and variable demand. We help develop business models that reduce risk, improve margins, and unlock new revenue opportunities.
Test the potential of an intellectual property (IP)
Whether it’s a team, a league, an athlete, or a brand partnership, not all sports-related IPs carry the same weight with fans. We help evaluate the potential of a sports IP to fuel new content, products, or experiences by measuring brand equity, fan resonance, and commercial appeal. Using data-driven methods, we identify which IPs have the strongest opportunity for growth — and in which formats, markets, or audience segments they’re most likely to succeed.
Case Studies
At Habo, we have assisted many clients with their projects in the sports industry. The following is a selection of some of the sports case studies in which we have been involved:
Stay updated.
