Globally, the amusement park market reached a value of more than $50 billion in 2020 and is expected to reach close to $90 billion by 2025. Beyond traditional rides and experiences, theme and amusement parks are adding newer elements that lean on modern technology to appeal to younger consumers.
Increasing adoption of technology is set to drive the growth of the theme park industry. Making sure that visitors have a clear understanding of a park’s offerings and differentiation factors is key to maintain momentum year after year, season after season.
We help amusement park operators navigate rapidly changing markets and capture hidden value.
We use our industry experience to help amusement park operators to identify their targets, understand customer perceptions and quantify the commercial potential of their offerings.
Here are some examples of how we can help:
Understanding the target audience is a prerequisite for success. It enables companies to adapt their offerings to their customers’ changing requirements. We help clients listen to the voice of visitors, by leveraging pre- and post-visit surveys that provide better understanding of what interests and motivates them.
For a company developing a new concept or a new offering, it sometimes makes strategic sense to partner with a strong brand that will help the project gain credibility in target markets. Habo recognizes that different intellectual properties require different approaches, and we can help validate the market potential of each one.
A typical theme park, amusement park or water park comes with substantial fixed costs that challenge profitability. Habo can help create a business model that rises to this challenge by optimizing costs and maximizing revenues.
We can also support clients by helping them understand their target and customer base. We use carefully constructed methodologies to uncover the key drivers of visitor satisfaction, giving operators the tools they need to continually align their offerings with their audiences’ needs and wants.
At Habo, we have developed marketing strategies for companies operating in a variety of different technology sectors, thereby allowing them to maintain their competitive edge and increase their profits in a crowded market.