Brand Strategy and Content Lead

Are you passionate about brand strategy, content creation, and strengthening an organization’s presence? Are you both creative and analytical? Do you want to contribute to the growth and visibility of a consulting firm that works with organizations in the creative sectors, both in Quebec and internationally?

Habo is a leading strategic consulting firm specializing in the leisure & entertainment, art & culture, sport, and hospitality & tourism sectors. We support clients around the world in developing successful projects, optimizing commercial performance, and diversifying offerings. Habo has delivered 650+ projects across 50+ countries for stakeholders across the entire value chain.

To accelerate our growth and better support our clients, we are looking for a Brand Strategy and Content Lead. Reporting to the Head of Marketing Intelligence and Senior Partner, this person will play a key role in implementing Habo’s brand strategy while also contributing to client mandates related to their area of expertise.

More specifically, this person will be responsible for:

Habo Strategy:

— Supervising the Development and Marketing Coordinator across all marketing-related responsibilities, ensuring the quality of their work and supporting their professional development within this area of the role;
— Contributing to the development of Habo’s brand and visibility strategy and proposing initiatives tailored to different sectors, company sizes, and geographic markets;
— Leading Habo’s social media presence (primarily LinkedIn, along with other complementary channels), developing a content calendar aligned with the brand strategy and overseeing content planning, production, and distribution;
— Actively contributing to the creation of written and visual content by coordinating the work of internal teams, adhering to the content calendar, and adapting messaging and formats to the specific requirements of each channel;
— Overseeing the maintenance and evolution of the website, in collaboration with external partners;
— Developing and maintaining the CRM, including contact list management and segmentation, as well as newsletter planning and distribution;
— Owning Habo’s brand guidelines, ensuring visual and editorial consistency, training new employees, and overseeing the application of brand standards;
— Conducting strategic and competitive monitoring to identify best practices;
— Analyzing the performance of marketing initiatives and channels (social media, website, and newsletters), track key performance indicators, and make data-driven recommendations for optimization;
— Contributing to business development by attending industry and client events and implementing Habo’s visibility strategy.

Ad hoc involvement in client mandates:

— Participate in client projects by bringing expertise in marketing, brand strategy, and content;
— Contribute to strategic thinking across Habo mandates and advise clients on marketing best practices through coaching and guidance;
— Develop lasting business relationships by leveraging their expertise and the strength of the Habo team.

To succeed in this role, we are looking for a future team member who:

— Holds a bachelor’s degree in marketing, communications, or a related field (a master’s degree is a strong asset);
— Has 4+ years of professional experience (experience in an agency, consulting, or B2B marketing environment is a strong asset);
— Demonstrates both creativity and strong analytical thinking, with a solid understanding of key marketing performance indicators and comfort with data analysis and management tools (e.g., Google Analytics, HubSpot);
— Has experience managing digital channels and websites, particularly LinkedIn and WordPress (or similar platforms), as well as planning and managing newsletter campaigns;
— Has a strong command of content strategy and creation, from ideation and writing to adapting messaging and formats for different platforms;
— Is comfortable using visual creation tools, particularly Canva, to produce or adapt content while maintaining brand standards;
— Has excellent organizational and planning skills, with the ability to manage multiple projects and internal and external relationships simultaneously;
— Is proficient in Microsoft Office, particularly PowerPoint and Excel;
— Has excellent written and verbal communication skills in both French and English.

At Habo, our ambition is to create a work environment where employees can reach their full potential while making a meaningful impact on our clients and partners. To do so, we are committed to:

― valuing collective strength;
― nurturing intellectual curiosity;
― fostering dedication;
― being anchored in pragmatism.

What we offer:

— Competitive conditions, including group insurance, performance-based bonuses, and other benefits focused on flexibility, autonomy, and quality of life;
— Direct involvement in international strategic projects and the opportunity to work with an impressive range of entrepreneurs and senior decision-makers;
— A stimulating work environment where the diversity and complexity of business challenges and geographic markets provide constant intellectual challenge;
— A hybrid work model based out of our Montreal office, with a flexible working environment;
— A results-oriented management approach where autonomy, accountability, and collaboration are at the heart of how we work.

If this role sounds like you and sparks your curiosity, we’d love to get to know you. To apply, please send your CV to cv@habo.studio.