Florent has 15 years of experience in brand management and marketing in the entertainment, media, and telecommunications industries. After starting his career in advertising agencies, he joined Cirque du Soleil where he became in charge of the management of the brand globally and orchestrated its diversification. From there he took on Vice President of the Fido brand in Canada, then Head of Marketing for Mishmash, a Montreal-based investment fund with interests in various media and entertainment companies.
Florent holds two bachelor’s degrees – marketing and management (France) and international business (England). He also holds a master’s degree in marketing (Canada).