Elena is an extremely curious and data-driven individual. She started her career in the user experience (UX) field working with companies such as Houghton-Mifflin-Harcourt, D-BOX Technologies and Vidéotron. After developing her digital product testing skills, she then joined an innovative company, GAO RFID Inc., where she undertook market research on various B2B and B2C client industries to improve advertising decision-making. During her graduate studies in Marketing, Elena focused on advanced data analysis tools and techniques to conduct insightful consumer research and demand analysis. She has worked with clients of all sizes, from well-known brands like Zoom to local, sustainable start-ups like Louve Design.

Elena holds a bachelor’s and a master’s degree in marketing (Canada).