Strategic planning

Strategic plan for a start-up in the funeral industry

Markets

Canada and the United States

Challenge

A new company wanted to redefine the funeral industry by selling physical products (urns, artefacts) and the commercialization of an online platform. To prepare for its market entry, the client needed a strategic plan to ensure the profitability of their business model and a successful market launch.

Solution

— Strategic planning and prioritization of projects over a 5-year horizon

— Primary market research (survey) and secondary market analysis in Canada and the United States

— Financial modeling of 5-year projections

Result

— Redefinition of the business model and revenue sources

— Revision of the pricing strategy and optimization of revenue potential

— Development of a new organizational structure

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