Creative and digital industries

The introduction of digital platforms has affected every link in the value chain for creative organizations, and even helped to create new industries. Innovations such as extended reality, artificial intelligence, blockchain, NFT and 5G networks have introduced new paths of disruption, and as they reshape the way we live, work and entertain ourselves, creators need to adapt or risk being left behind by consumers.

We help companies navigate disruption, anticipate risks and remain an industry leader.

Thanks to our in-depth understanding of the creative and digital industries, we help organizations working in the digital creative sector or those developing new creative technology products to assess the opportunities that exist in this rapidly evolving market. Our experience in market research, our strategic vision and our understanding of business models in the digital economy can help companies achieve success in a sector that never stands still.

We have developed strong expertise in the following sectors:

Multimedia

For projects of any size with varying degrees of technological involvement, Habo guides clients in aligning their content with market dynamics while preserving their corporate and creative vision.

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Extended reality (XR)

Our team help XR content producers not only to develop the most appropriate business models for their situation, but also to target the channels and market segments where their content will make the biggest splash.

Video gaming

In an industry where discoverability is a core ingredient of success, we help studios large and small to evaluate the fit between their game and what the market wants, and build profitable business models.

Film, VFX and animation

We guide studios as they develop new intellectual properties, and also help them to identify which new market segments they should focus on for the greatest return-on-investment.

Technology

Habo has extensive experience with tech products and platforms. We help businesses to explore new market opportunities for their products and assist them with defining their strategic positioning and creating their action plans.

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With years of experience and a team of dedicated experts, we excel in several areas that can benefit your company and your teams.

Case Studies

The following is a selection of case studies related to the creative and digital industries that Habo has brought to fruition: