Creative and digital industries

The introduction of digital platforms has affected every link in the value chain for creative organizations, and even helped to create new industries. Innovations such as extended reality, artificial intelligence, blockchain, NFT and 5G networks have introduced new paths of disruption, and as they reshape the way we live, work and entertain ourselves, creators need to adapt or risk being left behind by consumers.

We help companies navigate disruption, anticipate risks and remain an industry leader.

Thanks to our in-depth understanding of the creative and digital industries, we help organizations working in the digital creative sector or those developing new creative technology products to assess the opportunities that exist in this rapidly evolving market. Our experience in market research, our strategic vision and our understanding of business models in the digital economy can help companies achieve success in a sector that never stands still.

We have developed strong expertise in the following sectors:

Multimedia

For projects of any size with varying degrees of technological involvement, Habo guides clients in aligning their content with market dynamics while preserving their corporate and creative vision.

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Extended reality (XR)

Our team help XR content producers not only to develop the most appropriate business models for their situation, but also to target the channels and market segments where their content will make the biggest splash.

Video gaming

In an industry where discoverability is a core ingredient of success, we help studios large and small to evaluate the fit between their game and what the market wants, and build profitable business models.

Film, VFX and animation

We guide studios as they develop new intellectual properties, and also help them to identify which new market segments they should focus on for the greatest return-on-investment.

Technology

Habo has extensive experience with tech products and platforms. We help businesses to explore new market opportunities for their products and assist them with defining their strategic positioning and creating their action plans.

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With years of experience and a team of dedicated experts, we excel in several areas that can benefit your company and your teams.

Market analysis

Marketing research

Strategic planning

Marketing and brand strategy

Financial strategy

Intellectual property strategy

strategic planning
marketing and brand strategy
Financial strategy

Strategic
planning

Marketing and
brand strategy

Financial
strategy

Market analysis
Marketing research
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Market
analysis

Marketing
research

Intellectual
property strategy

Learn more about what we do

Case Studies

The following is a selection of case studies related to the creative and digital industries that Habo has brought to fruition:

Case study

Determine the conditions of success for the creation of a nighttime IP-based experience

A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.

Strategic insights for a new type of immersive multimedia experience
Case study

Strategic insights for a new type of immersive multimedia experience

An entertainment company developed a new type of immersive live entertainment experience that was a hybrid of a nightclub and a multimedia show. Since the concept was so innovative, it was a high-risk project given the large investment involved. The company additionally wanted to understand the best potential markets where this concept could tour.

Strategic planning and business model optimization of a multimedia creation company
Case study

Strategic planning and business model optimization of a multimedia creation company

A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.

Case study

Determine the conditions of success for the creation of a nighttime IP-based experience

A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.

Case study

Guide the creative and strategic development of a highly-innovative virtual reality experience

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.

Case study

Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project's success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Marketing strategy for a museum dedicated to Arts and technology
Case study

Marketing strategy for a museum dedicated to Arts and technology

A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.

All our case studies