Strategic planning and business model optimization of a multimedia creation company
Markets
Montreal
Challenge
A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.
Solution
— One-on-one interviews with the organization’s key players
— Strategic planning sessions with the founders to guide them through the development of the strategic plan
— Development of an operational strategic plan focused on 4 key strategic imperatives
Results
— Embodiment of the strategic plan by the two founders to become its ambassadors
— Streamlining of the organization and revision of the revenue model
— Revamping of the organizational structure, including the creation of several key management positions
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