Strategic planning

Strategic plan for a start-up in the funeral industry


Canada and the United States


A new company wanted to redefine the funeral industry by selling physical products (urns, artefacts) and the commercialization of an online platform. To prepare for its market entry, the client needed a strategic plan to ensure the profitability of their business model and a successful market launch.


Strategic planning and prioritization of projects over a 5-year horizon

Primary market research (survey) and secondary market analysis in Canada and the United States

Financial modeling of 5-year projections


Redefinition of the business model and revenue sources

Revision of the pricing strategy and optimization of revenue potential

Development of a new organizational structure