Canada and the United States
A new company wanted to redefine the funeral industry by selling physical products (urns, artefacts) and the commercialization of an online platform. To prepare for its market entry, the client needed a strategic plan to ensure the profitability of their business model and a successful market launch.
Strategic planning and prioritization of projects over a 5-year horizon
Primary market research (survey) and secondary market analysis in Canada and the United States
Financial modeling of 5-year projections
Redefinition of the business model and revenue sources
Revision of the pricing strategy and optimization of revenue potential
Development of a new organizational structure