Marketing strategy

Marketing strategy for a museum dedicated to Arts and technology

Markets

Quebec

Challenge

A museum dedicated to the presentation of works bridging Art and technology was benefiting from tremendous critical acclaim, while the penetration in its key market was low. With the arrival of a new leadership team, the organization wanted to review its marketing strategy and accompany the existing marketing team in the pursuit of accelerated growth.

Solution

Quantitative analysis of the market and of visitors to assess the brand’s situation

Implementation of a marketing coaching program with the new Marketing Manager

Development of a brand strategy and a marketing strategy, in close collaboration with the marketing team

Results

Coming – Ongoing project

FR