Marketing strategy

Marketing strategy for a museum dedicated to Arts and technology

Markets

Quebec

Challenge

A museum dedicated to the presentation of works bridging Art and technology was benefiting from tremendous critical acclaim, while the penetration in its key market was low. With the arrival of a new leadership team, the organization wanted to review its marketing strategy and accompany the existing marketing team in the pursuit of accelerated growth.

Solution

— Quantitative analysis of the market and of visitors to assess the brand’s situation

— Implementation of a marketing coaching program with the new Marketing Manager

— Development of a brand strategy and a marketing strategy, in close collaboration with the marketing team

Results

Coming – Ongoing project

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